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Three Parts Of Each Letter Of The Loan Officer For The Successful Commercialization
As technology becomes increasingly available, it appears that loan officers have forgotten how to write an effective marketing letter. And if you have not written one of the last six months, you are leaving money on the table. A well-written letter sent to the principal loan marketing database of past customers can produce almost immediately results.If to include the three parties to the letter from the loan officer for marketing, is never written from now you will receive leads. And that is what ultimately after: leads becoming loans, loans are increasing checks.1 commissions. A powerful headline. Yes, it will put a title on your letter. Why? Because the values ??have been proven to work in a letter
And not just plop any old boring title like, "Hello from your mortgage professional and friendly" Your letter does not play. The title should have a hook. He has to give the reader a very good reason to finish reading the letter. A great title would be: "I come to save Jack $ 586 per month in mortgage payments - Let me tell you how" You must explain how you helped Jack by refinancing your existing mortgage This brings us to the second important part. each card loan officer marketing ... 2. Storytelling. Do not hit your customers and prospects in the head with a sales pitch. guard will go up and your letter will quickly find its way into the trash. We need a more subtle approach
You do this by adapting a story that you're marketing. Have you ever seen the refinance example above. Looking for first time homeowners? Tell a story about a young couple who came into your search agent to buy a home, and how you helped them. Real estate investors? Tell a story about a lost but ambitious customer of yours, who arrived after listening to a CD a few sheets of Carleton and how you learned about the realities of real estate investing. You get the picture. Finally, the third important part of each letter of marketing loan officer ... A third powerful post script. Besides the title, the postscript or PS most eyes. Many people actually read the title and afterword, before deciding whether or not to read the whole letter
You can not make it a weak PS repeating the purpose of your marketing letter and tell them what you want them to do next.Using the refinance example above, a post-script is strong, "Helping Jack showed me that I may have other clients who could save money on their mortgage payments as well. Please call me at 555-555-5555 so we can reassess your financial situation and see if you can save money for "Writing a letter of loan effective marketing director is not a task difficult if you remember to include a powerful headline and postscript, and tell a story that is related to the action you want. You do not need to be Shakespeare to write a marketing letter, but you have to write. I suggest to use these guidelines to come up with several different marketing letters and see the results for yourself.